Name: Hegarty on Creativity: There Are No Rules
Brand: Thames & Hudson
SKU: 9780500517246
Price: 899.0 INR
Availability: InStock

Hegarty on Creativity: There Are No Rules

by John Hegarty

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ISBN13: 9780500517246
Binding: Hardcover
Subject: N/A
Publisher: Thames & Hudson
Publisher Imprint: Thames & Hudson
Publication Date: N/A
Pages: 128
Original Price: GBP 10.99
Language: English
Edition: N/A
Item Weight: 227 grams
BISAC Subject(s): Advertising & Promotion

About The Book

From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including "Good is the Enemy of Great," "Respect Don't Revere," "Get Angry," and "Bad Weather" relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

About The Author

Hegarty, John: - John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President's Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

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