Helen Gordon: The Woman Behind the Greensheet

Name: Helen Gordon: The Woman Behind the Greensheet
Brand: Leavitt Peak Press
SKU: 9781971940847
Price: 1280.0 INR
Availability: InStock

by Rebecca G. Blakeley

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ISBN13: 9781971940847
Binding: Paperback
Subject: N/A
Publisher: Leavitt Peak Press
Publisher Imprint: Leavitt Peak Press
Publication Date: May 1, 2026
Pages: 196
Original Price: USD 12.99
Language: English
Edition: N/A
Item Weight: 359 grams
BISAC Subject(s): General

About The Book

In 1969, Helen Gordon moved to Houston with her new husband, Robert DeYoung. A no-nonsense, pragmatic mother of three with the heart of a musician and the soul of a painter, Helen was determined to be her own boss by owning and operating her own company.

It didn't take her long to find success. Helen started the Greensheet, a free advertising tabloid with classified ads, a list of business services, in 1970. Within eight years, she expanded it to five Texas cities without the help of bank loans. But she lived in a good ol' boy atmosphere, in which long lunches over dry martinis were the norm and women were generally absent from the boardroom.

Even so, Helen was undeterred. She was determined to build a company that would prosper, and prosper it did. By 2012, the Greensheet had grown to a circulation of 650,000 and appeared within four Texas cities. Today, her company is a household name and continues to be one of the most successful classified tabloids in the state.

Her irrepressible optimism, sense of humor, and vivacious personality served her well in her personal and professional life. As told by her daughter, Rebecca, Helen Gordon: The Woman Behind the Greensheet is Helen's inspiring true story.

About The Author

Blakeley, Rebecca G.: - Rebecca G. Blakeley worked for the Greensheet and Gordon Flowers with her mother for more than twenty-nine years. She is currently retired and works as a volunteer in the Houston community.Buy a Newspaper to ReadRead a Greensheet to Buy

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