Herausforderung Leerstand: Nutzerorientierte Büroimmobilienanalyse zur Ermittlung von Revitalisierungspotentialen
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Inhaltsangabe: Einleitung: Wachsende Leerstände und sinkende Mietpreise beschäftigen Eigentümer, Vermieter und Verwalter von Büroimmobilien in fast allen deutschen Städten. Obwohl sich nach vorherrschendem Konsens die Weltwirtschaft in den nächsten Jahren erholen soll, wird sich diese Entwicklung nur verzögert auf den Bürovermietungsmarkt auswirken. 2003 stieg das Leerstandsvolumen von Büroflächen in den fünf deutschen Immobilienhochburgen (Berlin, Düsseldorf, Frankfurt, Hamburg, München) weiter und liegt nun schon bei ca. 6,75 Mio. m , während noch immer beträchtliche Neubauvolumina den gesättigten Büromarkt speisen. Nutzeroptimierte Objekte finden jedoch auch in Krisenzeiten Abnehmer. Die Herausforderung besteht deshalb darin, unter den derzeitigen Marktkonditionen mit einem gro en und facettenreichen Angebot qualitativ hochwertiger und moderner Flächen zu geringen Mietpreisen Bestandsimmobilien den wachsenden Anforderungen potentieller Nutzer anzupassen. In dieser Arbeit wird ein Analyseinstrument für Investoren und Eigentümer entwickelt, das eine marktorientierte Entwicklung von leer stehenden vermietbaren Bürobestandsflächen ermöglicht. Dazu werden die Bedürfnisse der Nutzergruppen an das Produkt Immobilie ermittelt und darauf aufbauend ein Bewertungssystem entwickelt. Dieses nutzerorientierte System ermöglicht die Ableitung von Strategien und Handlungsalternativen, die materielles wie auch immaterielles Leistungsangebot der Immobilie betreffen. Ziel ist die Aufdeckung von Revitalisierungspotentialen für eine gezielte Erhöhung der Wettbewerbsfähigkeit. Durch die auf diese Weise ermöglichte Schaffung eines marktkonformen, systematisch auf die Nutzerbedürfnisse abgestimmten Angebots wird der Leerstand im Gebäude langfristig gesenkt. Erhöhte Gebäudeattraktivität führt so zu einer höheren Rentabilität, verbindet also die Interessen von Nutzer und Investor. Eine besondere Rolle bei dieser Nutzerorientierung kommt Facility Management als einem ganzheitlichen und le
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