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Herausragende Aspekte des Internet by Reichert, Sabine

Herausragende Aspekte des Internet

by Sabine Reichert
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Book cover type: Paperback
  • ISBN13: 9783640235087
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: GBP 26.5
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Sociology / General

Studienarbeit aus dem Jahr 2000 im Fachbereich Soziologie - Arbeit, Beruf, Ausbildung, Organisation, Note: 1,0, Fachhochschule f r Wirtschaft Berlin, Veranstaltung: Struktur und Dynamik der modernen Industriegesellschaft, Sprache: Deutsch, Abstract: ...] Kein anderes Medium hat besonders in den letzten Jahren einen solch unaufhaltsamen glorreichen Siegeszug gef hrt, wie das Internet und bereits viele der "Haushalte im Sturm" erobert. Durch psychologisch aufbereitete und gezielt eingesetzte Marketingstrategien, ber Leitbilder gef rdert, geh rt das Internet bereits heute in die Haushalte wie der Fernseher oder das Telefon. Mit dem Internet wurde eine Infrastruktur eines virtuellen globalen Marktplatzes geschaffen, welcher sich in wenigen Jahren zu einer Schl sseltechnologie f r die gesamte Gesellschaft entwickeln wird. ...] War das Internet urspr nglich nur Wissenschaftlern und Studenten zug nglich, so wird es mittlerweile immer mehr von der Industrie, der Wirtschaft sowie von Privatpersonen genutzt und bietet ein un berschaubares Spektrum an gesellschaftlichen, gesch ftlichen und privaten Anwendungsm glichkeiten. Unternehmen, die als fortschrittlich und innovativ gelten wollen, k nnen es sich nicht mehr leisten, im Internet nicht pr sent zu sein. Eng verbunden mit den stetig steigenden Nutzerzahlen w chst der Einsatz des Internet im Rahmen der Globalisierung als Absatzkanal und als Marketing-Kommunikationsmedium. Durch den electronic commerce (den elektronischen Handel), welcher durch eine gezielte Absatzpolitik immer mehr Privatnutzer erreicht, wird den Endverbrauchern der Einkauf auch ber weite Entfernungen hinweg, rund um die Uhr, erm glicht. Einer der herausragenden Aspekte des Internet bildet das "electronic commerce", welches in dieser Arbeit mit seinen wirtschafts- und gesellschaftspolitischen Folgen auf unsere Gesellschaft dargestellt werden soll. ber einen kleinen geschichtlichen Abri zur Entstehungsgeschichte und zur weiteren Entwicklung des Inte

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