Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

by John Bessant
Sold out
Current price ₹6,607.00
Original price ₹6,798.00
Original price ₹6,798.00
Original price ₹6,798.00
(-3%)
₹6,607.00
Current price ₹6,607.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780470847077
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 258
  • Original Price: GBP 53.95
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Structural Adjustment, Management, and Statistics

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities.  Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R&D, business development etc) they often ignore the contribution which the rest of the staff could make.  Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation.  High involvement innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation.

John Bessant is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, John was Director of Brighton University's Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities. Together with Joe Tidd and the late Keith Pavitt, John is co-author of Managing Innovation (published by John Wiley & Sons Ltd.), the second edition of which was awarded the Best Book Prize by the European Association for Creativity and Innovation in 2001.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us