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Holiday attachment - The construct, measure, and its relation with customer loyalty

by Babu George
Save 14% Save 14%
Current price ₹5,665.00
Original price ₹6,615.00
Original price ₹6,615.00
Original price ₹6,615.00
(-14%)
₹5,665.00
Current price ₹5,665.00

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Book cover type: Paperback
  • ISBN13: 9783656127062
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 96
  • Original Price: USD 67.5
  • Language: English
  • Edition: N/A
  • Item Weight: 137 grams
  • BISAC Subject(s): Maps & Road Atlases, Industries / Service, and Industries / Hospitality, Travel & Tourism

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

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