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Housing for Niche Markets: Capitalizing on Changing Demographics

by Urban Land Institute
Sold out
Current price ₹5,390.00
Original price ₹7,700.00
Original price ₹7,700.00
Original price ₹7,700.00
(-30%)
₹5,390.00
Current price ₹5,390.00

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Book cover type: Hardcover
  • ISBN13: 9780874209426
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Urban Land Institute
  • Publisher Imprint: Urban Land Institute
  • Publication Date:
  • Pages: 192
  • Original Price: INR 7700.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1021 grams
  • BISAC Subject(s): General and Real Estate / General

This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more.

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