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How Behavior Spreads: The Science of Complex Contagions

by Damon Centola
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Current price ₹1,680.00
Original price ₹2,400.00
Original price ₹2,400.00
Original price ₹2,400.00
(-30%)
₹1,680.00
Current price ₹1,680.00

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Book cover type: Paperback
  • ISBN13: 9780691202426
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Princeton University Press
  • Publisher Imprint: Princeton University Press
  • Publication Date:
  • Pages: 312
  • Original Price: INR 2400.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Sociology / General, Popular Culture, and Methodology

From the Back Cover

"Well-organized and well-written, How Behavior Spreads shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes. This is a fine book."--Peter Bearman, Columbia University

"Developing an original perspective on diffusion via networks, this book's model and evidentiary approach are distinctive."--Peter Marsden, Harvard University

Centola, Damon: - Damon Centola is an associate professor in the Annenberg School for Communications and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group.

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