How Creating Customer Value Makes You a Great Executive

Name: How Creating Customer Value Makes You a Great Executive
Brand: Business Expert Press
SKU: 9781631579882
Price: 2305.0 INR
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by Gautam Mahajan

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ISBN13: 9781631579882
Binding: Paperback
Subject: N/A
Publisher: Business Expert Press
Publisher Imprint: Business Expert Press
Publication Date: October 30, 2017
Pages: 150
Original Price: GBP 17.99
Language: English
Edition: N/A
Item Weight: 218 grams
BISAC Subject(s): Industries / Service

About The Book

Customer value is an overused and mis-understood term. Chris Ross said, Ã’There's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ã“ Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!

About The Author

Mahajan, Gautam: - Gautam Mahajan, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the /i>. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include Value Dominant Logic; Value Imperative; Value Creation; Creating Customer Value Can Make you a Great Executive, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more.

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