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How Digital Intelligence Drives Business Growth by Zhizhuan Business Research Institute

How Digital Intelligence Drives Business Growth

by Zhizhuan Business Research Institute
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Book cover type: Paperback
  • ISBN13: 9789819943012
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 392
  • Original Price: EUR 119.99
  • Language: English
  • Edition: N/A
  • Item Weight: 740 grams
  • BISAC Subject(s): Electronic Commerce, E-Commerce / General, and Database Administration & Management

From the Back Cover
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan's facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.

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