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How Gen Z Discover and Consume Books

by Kathi Inman Berens , Rachel Noorda
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Current price ₹1,783.00
Original price ₹1,820.00
Original price ₹1,820.00
Original price ₹1,820.00
(-2%)
₹1,783.00
Current price ₹1,783.00

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Book cover type: Paperback
  • ISBN13: 9781009732833
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 14.0
  • Language: English
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Publishers & Publishing Industry

This Element examines book consumption practices of Gen Z (born 1997–2012), a generation whose formative years coincided with the internet, smartphones, and social media-digital ecosystems that transformed book discovery, consumption, and social identific

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