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How Great Visualization Designers Think: Mastery the Art of Insight by Alberto Cairo

How Great Visualization Designers Think: Mastery the Art of Insight

by Alberto Cairo
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Book cover type: Paperback
  • ISBN13: 9781119797395
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 272
  • Original Price: USD 39.95
  • Language: English
  • Edition: N/A
  • Item Weight: 640 grams
  • BISAC Subject(s): Business Communication / Meetings & Presentations

Learn how expert data visualization designers reason about their craft

In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like:

  • How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it.
  • What designers from different countries and cultures, and working in different fields, such as data art, data analytics, or data journalism, have in common, or how they differ from each other.
  • How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style.


Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.

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