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How Robots Bring Positive Consumer Emotion by John Lok

How Robots Bring Positive Consumer Emotion

by John Lok
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Book cover type: Paperback
  • ISBN13: 9798886412055
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 178
  • Original Price: GBP 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Technology / Robotics

One key aspect of my argument is that AI's ability to gather and analyze "big data" surpasses traditional psychological, statistical, and marketing methods in predicting consumer behavior]. By leveraging AI, businesses can design more valid and useful questionnaires and surveys, leading to a deeper understanding of why and how consumer behavior changes . This predictive capability, in turn, allows for more effective strategies that can cater to human needs and preferences, potentially leading to improved emotional states through better product and service alignment .

Furthermore, my view investigates whether AI learning machines can replace human marketing research methods and predict consumer behaviors more accurately than traditional psychological and economic approaches .The implication is that if AI can better understand and anticipate human needs and desires, it can contribute to the development of products and services that enhance well-being and, consequently, positive emotions

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