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How to Build a Lasting Authentic Perception in Tourism Business by Andy Marjoko

How to Build a Lasting Authentic Perception in Tourism Business

by Andy Marjoko
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Book cover type: Paperback
  • ISBN13: 9783346690043
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 182
  • Original Price: USD 74.5
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): General

Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program. Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.

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