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How to Do Everything with Podcasting by Shel Holtz

How to Do Everything with Podcasting

by Shel Holtz
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Book cover type: Paperback
  • ISBN13: 9780072263947
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: McGraw-Hill Education
  • Publication Date:
  • Pages: 360
  • Original Price: USD 39.0
  • Language: English
  • Edition: N/A
  • Item Weight: 631 grams
  • BISAC Subject(s): Internet / General

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

  • Subscribe to, download, and listen to podcasts
  • Get the right hardware and software
  • Plan, record, edit, and release your own podcast
  • Incorporate music, sweeps, interviews, and other elements
  • Connect with listeners using blogs, live chats, and user-created content
  • Profit from your podcast through advertising, networking, and merchandising
  • Tap into support services for help with production, hosting, bandwidth, and more
  • Create customer-focused or business-to-business podcasts

Hobson, Neville: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Holtz, Shel: -

Shel Holtz is principal of Holtz Communication + Technology, which helps companies apply online communication capabilities to their strategic communications.

Neville Hobson is a UK-based communicator, blogger, podcaster, and leading early adopter in new-media communication for business. Since January 2005, the authors have produced and presented the twice-weekly "For Immediate Release: The Hobson & Holtz Report" podcast on public relations, business, and technology.

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