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How to Write a Good Advertisement

by Victor O. Schwab
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₹1,091.00
Original price ₹1,091.00
Original price ₹1,091.00
₹1,091.00
Current price ₹1,091.00

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Book cover type: Paperback
  • ISBN13: 9781614278863
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Martino Fine Books
  • Publisher Imprint: Martino Fine Books
  • Publication Date:
  • Pages: 252
  • Original Price: USD 10.95
  • Language: English
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): Advertising & Promotion

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

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