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How To Write a Marketing Plan for Health Care Organizations

by William Winston
Sold out
Current price ₹10,150.00
Original price ₹16,916.00
Original price ₹16,916.00
Original price ₹16,916.00
(-40%)
₹10,150.00
Current price ₹10,150.00

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Book cover type: Hardcover
  • ISBN13: 9780866564502
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis Inc
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 184
  • Original Price: GBP 135.0
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): Library & Information Science / General

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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