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Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements by Ida Skubis

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

by Ida Skubis , Dominika Kolodziejczyk
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Book cover type: Paperback
  • ISBN13: 9781032935621
  • Binding: Paperback
  • Subject: N/A
  • Publisher: CRC Press
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 148
  • Original Price: GBP 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Artificial Intelligence / Natural Language Processing

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

Ida Skubis, PhD, Silesian University of Technology Dominika Kolodziejczyk, Jan Dlugosz University, Poland

Dominika Kolodziejczyk, Jan Dlugosz University, Poland

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