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Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World

by Vanitha Swaminathan
Save 35% Save 35%
Current price ₹3,042.00
Original price ₹4,680.00
Original price ₹4,680.00
Original price ₹4,680.00
(-35%)
₹3,042.00
Current price ₹3,042.00

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Book cover type: Hardcover
  • ISBN13: 9783031956294
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 272
  • Original Price: EUR 41.41
  • Language: English
  • Edition: N/A
  • Item Weight: 599 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.

Vanitha Swaminathan PhD, is the Thomas Marshall Professor of Marketing at the University of Pittsburgh School of Business and serves as the Director of the Pitt Business Center for Branding. She is also a thought leader on branding and marketing strategy, and a co-author of the renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th edition), co-authored with Professor Kevin Lane Keller.

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