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I tempi di caricamento sono davvero rilevanti? by Moritz Ebner

I tempi di caricamento sono davvero rilevanti?

by Moritz Ebner
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Book cover type: Paperback
  • ISBN13: 9786208897277
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Il rapido sviluppo di Internet ha spostato la vendita al dettaglio dall'offline all'online, rendendo fondamentale per le piccole e medie imprese (PMI) sfruttare i canali di vendita online per raggiungere un pubblico pi� ampio e rimanere competitive. Date le loro limitate risorse finanziarie, le PMI devono effettuare investimenti intelligenti per evitare rischi a lungo termine. Questo documento esamina se la riduzione della latenza e l'adozione dei pagamenti mobili nel commercio elettronico abbiano un impatto positivo sulla fedelt� dei clienti e sui tassi di conversione. Utilizzando i dati di Google Analytics relativi a 10.000 negozi online di tutto il mondo nell'arco di un anno, una regressione binomiale negativa ha rivelato che una minore latenza � correlata a tassi di conversione pi� elevati, soprattutto tra gli utenti mobili, che sono pi� sensibili ai ritardi. L'effetto positivo dell'adozione dei pagamenti mobili sulla spesa dei consumatori � stato confermato solo negli Stati Uniti, suggerendo differenze culturali o specifiche del mercato. Lo studio contribuisce alla letteratura esistente fornendo un'analisi transculturale, evidenziando l'importanza di ottimizzare la latenza nell'e-commerce, in particolare per gli utenti mobili, per migliorare i tassi di conversione e la fedelt� dei clienti.

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