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I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program

by Bonnie Taylor
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₹3,579.00
Original price ₹3,579.00
Original price ₹3,579.00
₹3,579.00
Current price ₹3,579.00

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Book cover type: Hardcover
  • ISBN13: 9780578168623
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: I Think I Need, LLC
  • Publisher Imprint: I Think I Need, LLC
  • Publication Date:
  • Pages: 232
  • Original Price: USD 35.95
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): Advertising & Promotion

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program. By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about: - Creating an actionable marketing strategy that achieves business goals - Developing a winning brand and branding throughout a business - Choosing the right mix from traditional and digital marketing options - Setting budgets and saving money in marketing - Using research effectively and efficiently - Hiring and successfully working with outside consultants - Evaluating and capitalizing on results

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