IA-commerce: Le e-commerce est mort: L'extinction programmée - Ce que personne n'ose dire sur la fin d'un modèle à bout de souffle

Name: IA-commerce: Le e-commerce est mort: L'extinction programmée - Ce que personne n'ose dire sur la fin d'un modèle à bout de souffle
Brand: Atlantic Books
SKU: 9798264711701
Price: 1864.0 INR
Availability: InStock

by Marco Da Cruz

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ISBN13: 9798264711701
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: September 22, 2025
Pages: 216
Original Price: GBP 16.46
Language: French
Edition: N/A
Item Weight: 295 grams
BISAC Subject(s): Electronic Commerce

About The Book

Certaines inventions ne s'ajoutent pas � l'histoire, elles la brisent; elles ne marquent pas une �volution, mais une rupture, et instaurent un avant et un apr�s.

Apr�s la roue, l'imprimerie, l'�lectricit�, l'ordinateur, voici l'intelligence artificielle.

Dans ce cadre, le e-commerce s'�teint.
N� comme une promesse d'avenir, le e-commerce est d�j� un vestige. Il fut une r�volution. Il n'est plus qu'une transition.

Les moteurs de recherche, les plateformes de vente, et les paniers d'achat appartiennent d�sormais au champ arch�ologique du num�rique. L'IA ne l'am�liore pas, elle l'absorbe.

Dans ce nouvel ordre, le consommateur dispara�t derri�re son double algorithmique. L'achat n'est plus une d�cision: c'est une cons�quence.

Ce livre pose un constat clair: l'extinction du e-commerce est une certitude. Ce que beaucoup pressentent mais n'osent formuler, j'affirme: l'IA n'est pas l'avenir du commerce en ligne. Elle en est la fin.

Ce livre n'est pas un �loge fun�bre. C'est l'acte de d�c�s du e-commerce.

Marco DA CRUZ
Docteur en Sciences du Marketing Digital, entrepreneur e-commerce depuis plus de deux d�cennies et fondateur de hairStore.fr, il conjugue rigueur scientifique et vision entrepreneuriale pour interroger l'avenir d'un mod�le qu'il a lui-m�me contribu� � b�tir.
Chercheur et praticien � la fois, il incarne ce double regard rare: l'exigence acad�mique et l'exp�rience du terrain. Depuis plus de vingt-six ans, il observe, exp�rimente et transforme les mod�les d'affaires du commerce en ligne.
Sa recherche doctorale, consacr�e � l'automatisation et � l'intelligence artificielle appliqu�es au marketing, nourrit une conviction radicale: le e-commerce, sous sa forme actuelle, n'est d�j� plus l'avenir, mais une �tape r�volue.

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