Name: Icons of Style: A Century of Fashion Photography
Brand: J. Paul Getty Museum
SKU: 9781606065587
Price: 6419.0 INR
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Icons of Style: A Century of Fashion Photography

by J Paul Getty Museum

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ISBN13: 9781606065587
Binding: Hardcover
Subject: N/A
Publisher: J. Paul Getty Museum
Publisher Imprint: J. Paul Getty Museum
Publication Date: July 10, 2018
Pages: 368
Original Price: GBP 55.0
Language: English
Edition: N/A
Item Weight: 2382 grams
BISAC Subject(s): Subjects & Themes / Fashion, Collections, Catalogs, Exhibitions / Group Shows, and History

About The Book

In 1911 the French publisher Lucien Vogel challenged Edward Steichen to create the first artistic, rather than merely documentary, fashion photographs, a moment that is now considered to be a turning point in the history of fashion photography. As fashion changed over the next century, so did the photography of fashion. Steichen's modernist approach was forthright and visually arresting. In the 1930s the photographer Martin MunkÃ¡csi pioneered a gritty, photojournalistic style. In the 1960s Richard Avedon encouraged his models to express their personalities by smiling and laughing, which had often been discouraged previously. Helmut Newton brought an explosion of sexuality into fashion images and turned the tables on traditional gender stereotypes in the 1970s, and in the 1980s Bruce Weber and Herb Ritts made male sexuality an important part of fashion photography. Today, following the integration of digital technology, teams like Inez & Vinoodh and Mert & Marcus are reshaping our notion of what is acceptable--not just aesthetically but also technically and conceptually--in a fashion photograph.

This lavishly illustrated survey of one hundred years of fashion photography updates and reevaluates this history in five chronological chapters by experts in photography and fashion history. It includes more than three hundred photographs by the genre's most famous practitioners as well as important but lesser-known figures, alongside a selection of costumes, fashion illustrations, magazine covers, and advertisements.

About The Author

Paul Martineau has curated numerous exhibitions at the J. Paul Getty Museum and is the author or coauthor of Herb Ritts: L.A. Style (Getty Publications, 2012), Robert Mapplethorpe: The Photographs (Getty Publications, 2016), and The Thrill of the Chase: The Wagstaff Collection of Photographs at the J. Paul Getty Museum (Getty Publications, 2016).

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