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Ict-Innovationen Erfolgreich Nutzen: Wie Sie Wettbewerbsvorteile Für Ihr Unternehmen Sichern by Jens Böcker, Mark Klein

Ict-Innovationen Erfolgreich Nutzen: Wie Sie Wettbewerbsvorteile Für Ihr Unternehmen Sichern

by Jens Böcker , Mark Klein
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Book cover type: Paperback
  • ISBN13: 9783658001384
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 133
  • Original Price: EUR 37.37
  • Language: German
  • Edition: 2012
  • Item Weight: 241 grams
  • BISAC Subject(s): Management

ICT-Investitionen gewinnen für den Mittelstand zur Sicherung der Wettbewerbsfähigkeit enorm an Bedeutung. Das Buch stellt heraus, welche ICT-Themen auf Unternehmen zukommen, welche möglichen Hürden dabei zu überwinden und welche Konsequenzen für die Wettbewerbsfähigkeit zu erwarten sind. ​Es zeigt anhand von sechs Best-Practice-Beispielen, wie ICT-Lösungen in Unternehmen erfolgreich umgesetzt werden können und gibt daraus ableitend Handlungsempfehlungen für ICT- Nutzer und -Anbieter. Eine Pflichtlektüre für Manager von Unternehmen, die sich aktiv mit neuen ICT-Möglichkeiten auseinandersetzen und sie konsequent implementieren wollen.

Professor Dr. Jens Böcker lehrt und foscht an der Hochschule Bonn-Rhein-Sieg, Sankt Augustin im Fachbereich Wirtschaftswissenschaften, Professur für Marketing.

Mark Klein ist als Senior Vice President Commercial Excellence Europe für die Marketing, Vertriebs- und Customer-Operations-Themen der Deutschen Telekom AG in Europa verantwortlich. Im Rahmen dieser Tätigkeit setzt sich Mark Klein mit den Wachstumsthemen im Technologieumfeld, insbesondere den ICT-Märkten, aktiv auseinander.

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