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Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives

by Belen Vallejo-Alonso , Arturo Rodriguez-Castellanos , Gerardo Arregui-Ayastuy
Save 17% Save 17%
Current price ₹18,375.00
Original price ₹22,050.00
Original price ₹22,050.00
Original price ₹22,050.00
(-17%)
₹18,375.00
Current price ₹18,375.00

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Book cover type: Hardcover
  • ISBN13: 9781609600549
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 440
  • Original Price: GBP 144.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1293 grams
  • BISAC Subject(s): Media Studies

The value of intangible assets has become increasingly prominent in recent years, in spite of the difficulties involved in the identification, measurement and financial valuation of intangibles. Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets: New Perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.

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