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Il comportamento dei consumatori nei confronti dei prodotti lattiero-caseari by Margani Soma Sekhara

Il comportamento dei consumatori nei confronti dei prodotti lattiero-caseari

by Margani Soma Sekhara , Gugloth Sardar
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Book cover type: Paperback
  • ISBN13: 9786208772888
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 264
  • Original Price: GBP 76.47
  • Language: Italian
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Management

In India, il latte viene prodotto in massa e quindi lo sviluppo del settore lattiero-caseario avrebbe un impatto diretto sulla vita di milioni di persone che vivono nelle zone rurali e si occupano dell'allevamento di animali da latte. Si prevede che il settore lattiero-caseario possa portare cambiamenti socio-economici agli 8,475 milioni di persone che lavorano nel settore lattiero-caseario indiano. Il successo di qualsiasi strategia di marketing risiede nell'esperienza post-acquisto associata ai prodotti/servizi. Nell'odierno ambiente competitivo del marketing del latte, in cui i clienti hanno molte alternative tra cui scegliere e soddisfare se stessi, uno studio sul comportamento dei consumatori gioca un ruolo cruciale per tutte le aziende concorrenti. Questo libro potrebbe fornire alcune informazioni importanti a produttori, rivenditori e venditori di prodotti caseari, che potrebbero essere utilizzate per sviluppare tattiche e strategie di marketing deterministiche, suggerimenti basati sull'analisi effettuata e che possono essere presi in considerazione durante l'elaborazione di strategie di marketing nel mercato lattiero-caseario e per progettare nuovi prodotti lattiero-caseari che soddisfino le esigenze e le aspettative dei segmenti di consumatori target.

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