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Il potere dell'argomentazione negli editoriali di moda delle riviste femminili by Márcia Ferreira Schlemper

Il potere dell'argomentazione negli editoriali di moda delle riviste femminili

by Márcia Ferreira Schlemper
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Book cover type: Paperback
  • ISBN13: 9786209682100
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Linguistics / General

M�rcia Ferreira Schlemper � attualmente docente presso un'universit� di San Paolo, dove insegna nei corsi di Lettere e Pedagogia. Con questo lavoro, l'autrice intende evidenziare come si sviluppa l'argomentazione negli editoriali delle riviste femminili, in particolare quelle il cui tema principale � la moda. I testi relativi alla moda sono ancora poco esplorati nel campo della linguistica e con questa ricerca l'autrice entra in questo campo mostrando come gli argomenti utilizzati nei testi di moda convincano la consumatrice ad acquistare i prodotti che sono di tendenza nel mercato della moda. Le analisi condotte dall'autrice hanno permesso di osservare che gli editoriali delle riviste femminili sono fortemente influenzati dalla presenza dell'editore e della lettrice e, da questo punto di vista, si differenziano dagli editoriali dei giornali, ad esempio. Le parole utilizzate negli editoriali di moda sono scelte con cura dall'editore, al fine di suscitare sentimenti nelle lettrici e far fiorire in loro il desiderio di essere come la donna "ideale" che la rivista mostra, oltre a possedere gli articoli che si presentano come tendenza di moda del momento, articoli questi che sono esposti nelle pagine della rivista.

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