Imagine, Design, Create

Name: Imagine, Design, Create
Brand: Melcher Media Inc
SKU: 9781595910660
Price: 1798.0 INR
Availability: InStock

by Tom Wujec

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ISBN13: 9781595910660
Binding: Hardcover
Subject: N/A
Publisher: Melcher Media Inc
Publisher Imprint: Melcher Media Inc
Publication Date: May 3, 2011
Pages: 336
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 1339 grams
BISAC Subject(s): Book

About The Book

Imagine, Design, Create offers a wide-ranging look at how the creative process and the tools of design are dramatically changing--and where design is headed in the coming years. Bringing together stories of good design happening around the world, the book shows how people are using fresh design approaches and new capabilities to solve problems, create opportunities, and improve the way we live and work.

From the impact of SOM's Cathedral of Christ the Light in Oakland to the spark that inspired Thomas Heatherwick's U.K. Pavilion in Shanghai; from the new processes fueling Zaha Hadid's extraordinary architecture to the digital tools Ford is using to transform car design, each of these stories explores questions that swirl around the idea of design. How does design change our lives for the better? How is our capacity to produce good design evolving? How will the next generation of designers work? What will they make? What new areas of human experience is design opening for us? Now that designers can do almost anything--what should they do?

About The Author

Tom Wujec is a Fellow at Autodesk, the world's leader in 2D & 3D design software. As a recognized thought-leader and award-winning innovator, Tom works with the Fortune 500 to foster innovation practices at all stages, from strategic and business planning to the design and implementation of advanced digital design tools. He has brought several software applications to market, including Autodesk SketchBook Pro, PortfolioWall, and Maya which won an Academy Award for its contribution to the film industry.

Tom is a pioneer in business visualization, the emerging practice of using images, sketches and data-driven infographics to help teams solve complex problems. Tom's work has been featured in many international conferences, such as TED, Pop!Tech and the Fortune Innovation Summit

Tom is also the author of three books on creative thinking and is a highly sought after international speaker, and delivers visually rich innovation keynotes, workshops and knowledge maps. Tom has worked as a creative director, writer and animator, has designed dozens of museum exhibits, and lives in Toronto with his wife and two children.

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