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Imagining Consumers: Design and Innovation from Wedgwood to Corning

by Regina Lee Blaszczyk
Save 17% Save 17%
Current price ₹5,269.00
Original price ₹6,323.00
Original price ₹6,323.00
Original price ₹6,323.00
(-17%)
₹5,269.00
Current price ₹5,269.00

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Book cover type: Paperback
  • ISBN13: 9781421437248
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Johns Hopkins University Press
  • Publisher Imprint: Johns Hopkins University Press
  • Publication Date:
  • Pages: 408
  • Original Price: GBP 41.0
  • Language: English
  • Edition: N/A
  • Item Weight: 604 grams
  • BISAC Subject(s): Industries / General

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

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