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Immersive Technology and Experiences: Implications for Business and Society by Githa S. Heggde

Immersive Technology and Experiences: Implications for Business and Society

by Githa S. Heggde , Santosh Kumar Patra , Rasananda Panda
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Book cover type: Paperback
  • ISBN13: 9789819988365
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 312
  • Original Price: EUR 139.99
  • Language: English
  • Edition: N/A
  • Item Weight: 380 grams
  • BISAC Subject(s): Management

This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more.

Dr. Githa Heggde is the Dean of MICA, Ahmedabad. She is the past-chairperson, Confederation of Indian Industries- Indian Women Network (CII-IWN), Karnataka. She is a corporate consultant on Marketing and Sales enhancement. She was the chairperson of Southern chapter FICCI ladies organization.

Dr. Santosh Kumar Patra is an associate professor of Media, Entertainment and Sports Business at MICA and heads Media & Entertainment Management area. He is the founder and present head of the MICA's Media Centre. He has been on the boards of the Times School of Media, Bennet University, IMS-Unison University, etc.

Dr. Rasananda Panda is a professor of Economics in the Business Management Area at MICA. An economist at heart, Prof. Panda is a vivid reader and analyst of the post-independence political and economic history of India.


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