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Immersive Technology for the Gig Economy: Transformative Business Practices by Anna Maslon-Oracz

Immersive Technology for the Gig Economy: Transformative Business Practices

by Anna Maslon-Oracz , Pooja Kansra , Sugandh Arora
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Book cover type: Hardcover
  • ISBN13: 9798337312903
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 950
  • Original Price: GBP 197.6
  • Language: English
  • Edition: N/A
  • Item Weight: 1202 grams
  • BISAC Subject(s): Freelance & Self-Employment

Immersive technology, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), reshapes the gig economy by enabling transformative business practices that redefine how work is performed, delivered, and experienced. As gig workers rely on digital platforms for employment, immersive tools provide new ways to train, collaborate, and interact with clients across sectors. From virtual onboarding sessions and AR-guided task assistance to freelance marketplaces, these technologies enhance productivity, engagement, and accessibility. By bridging the gap between physical and digital workspaces, immersive technology can improve operational efficiency while expanding opportunities within the evolving landscape of flexible, on-demand labor. Immersive Technology for the Gig Economy: Transformative Business Practices examines the emergence of the gig economy within organizational developments. It highlights new models developed to handle global concerns affecting all businesses, focusing on managing information and resources that benefit entrepreneurs. This book covers topics such as logistics, automation, and sustainable development, and is a useful resource for business owners, economists, engineers, academicians, researchers, and scientists.

Kansra, Pooja: - Pooja Kansra is Head of the Department at Mittal School of Business, Lovely Professional University, Punjab, India. Her areas of interest include econometric methods, microeconomics, macroeconomics, managerial economics, quantitative techniques, and the economics of health and education. She holds a Master's in Economics from Guru Nanak Dev University, Amritsar, and a Doctorate degree from Punjab Technical University, Jalandhar. She is a member of the Indian Economic Association. Her research interests include health economics, insurance, and service operation management. She is an avid researcher and has presented papers at various national and international conferences. She has numerous research papers published in refereed national and international journals of repute.

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