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Impact: A Complete Guide to Creating a User Research Practice at Your Organization

by Nikki Anderson
Save 35% Save 35%
Current price ₹4,496.00
Original price ₹6,916.00
Original price ₹6,916.00
Original price ₹6,916.00
(-35%)
₹4,496.00
Current price ₹4,496.00

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Book cover type: Paperback
  • ISBN13: 9781041046424
  • Binding: Paperback
  • Subject: N/A
  • Publisher: CRC Press
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 564
  • Original Price: GBP 52.99
  • Language: English
  • Edition: 1
  • Item Weight: 767 grams
  • BISAC Subject(s): User Interfaces

In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.

Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she's shaping the future of research while chasing waves and geeking out over Pokémon.

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