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Impact: A Complete Guide to Creating a User Research Practice at Your Organization by Nikki Anderson

Impact: A Complete Guide to Creating a User Research Practice at Your Organization

by Nikki Anderson
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Book cover type: Hardcover
  • ISBN13: 9781041046486
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: CRC Press
  • Publisher Imprint: CRC Press
  • Publication Date:
  • Pages: 564
  • Original Price: GBP 171.99
  • Language: English
  • Edition: 1
  • Item Weight: 939 grams
  • BISAC Subject(s): User Interfaces

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.

Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.

Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she's shaping the future of research while chasing waves and geeking out over Pokémon.

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