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Impact of New Media in Tourism

by Maria Gorete Dinis , Luís Bonixe , Sónia Lamy
Save 17% Save 17%
Current price ₹16,809.00
Original price ₹20,171.00
Original price ₹20,171.00
Original price ₹20,171.00
(-17%)
₹16,809.00
Current price ₹16,809.00

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Book cover type: Paperback
  • ISBN13: 9781799870968
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 420
  • Original Price: GBP 132.0
  • Language: English
  • Edition: N/A
  • Item Weight: 967 grams
  • BISAC Subject(s): Media Studies

Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, wi

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