Impacts of Customer Relationship Management on Development of Corporations

Name: Impacts of Customer Relationship Management on Development of Corporations
Brand: Springer
SKU: 9783658358341
Price: 6243.0 INR
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by Martin A. Moser

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ISBN13: 9783658358341
Binding: Paperback
Subject: N/A
Publisher: Springer
Publisher Imprint: Springer Gabler
Publication Date: October 29, 2021
Pages: 145
Original Price: EUR 84.99
Language: English
Edition: 2021
Item Weight: 223 grams
BISAC Subject(s): Management

About The Book

From the Back Cover
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.
About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

About The Author

About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

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