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Implementación de KPI en la gestión comercial by Julio Navarrete

Implementación de KPI en la gestión comercial

by Julio Navarrete
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Book cover type: Paperback
  • ISBN13: 9786139117888
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 45.57
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Production & Operations Management

El departamento comercial de toda empresa es uno de los responsables directos del crecimiento de la misma. El no tener indicadores que nos orienten y determinen cuales son las fortalezas de los integrantes del departamento comercial no permite un desarrollo efectivo en el desempeño de las labores asignadas. "Los KPI son métricas que nos ayudan a identificar el rendimiento de una determinada acción o estrategia. Estas unidades de medida nos indican nuestro nivel de desempeño en base a los objetivos que hemos fijado con anterioridad" (Espinosa, Roberto Espinoza, Welcome to the new marketing, 2016). Debido a este problema es de mucha importancia la implementación de indicadores en la labor comercial, permitiendo a los directivos del departamento realizar de manera eficaz el desempeño, evaluación y control de los integrantes de dicha área. El crecimiento del mercado e incremento de competidores impulsa a las empresas a implementar métodos y técnicas que permitan la optimización de los recursos y el crecimiento de las mismas.

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