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Improving Business Through Marketing, Cross-Cultural Management, and Public Relations by Baby Anusha Nur Mohamed Thaheer, Azman Norhidayah, Tengku Elena Tengku Mahamad

Improving Business Through Marketing, Cross-Cultural Management, and Public Relations

by Baby Anusha Nur Mohamed Thaheer , Azman Norhidayah , Tengku Elena Tengku Mahamad
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Book cover type: Paperback
  • ISBN13: 9798337315454
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Igi Global Scientific Publishing
  • Publisher Imprint: Igi Global Scientific Publishing
  • Publication Date:
  • Pages: 466
  • Original Price: GBP 152.0
  • Language: English
  • Edition: N/A
  • Item Weight: 803 grams
  • BISAC Subject(s): Marketing / Multilevel

In today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.

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