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Improving Survey Questions: Design and Evaluation by Jr. Fowler Floyd J.

Improving Survey Questions: Design and Evaluation

by Jr. Fowler Floyd J.
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Book cover type: Paperback
  • ISBN13: 9780803945838
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 200
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 286 grams
  • BISAC Subject(s): Research

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

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