Name: Inbound Marketing for Dummies
Brand: For Dummies
SKU: 9781119120506
Price: 1600.0 INR
Availability: InStock

Inbound Marketing for Dummies

by Scott Anderson Miller

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ISBN13: 9781119120506
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: September 15, 2015
Pages: 384
Original Price: USD 26.95
Language: English
Edition: N/A
Item Weight: 522 grams
BISAC Subject(s): Sales & Selling / General, E-Commerce / Digital Marketing, and Marketing / General

About The Book

From the Back Cover

Learn to:

Build your inbound marketing team
Develop relationships with your customers
Convert your inbound traffic to sales
Attract more website visitors

Instead of chasing customers, use your digital resources to bring them to you! Here's how

Inbound marketing offers an exciting paradigm shift. Instead of intruding on your prospective customers with your message, it's designed to attract them with relevant, timely, and helpful content. But you have to know how to use and implement it, and that's just what you'll learn--quickly and easily--from the step-by-step instructions in this book.

Big business or small -- see how inbound marketing can improve brand awareness and loyalty, connect you with your target audience, and attract new customers
You have the resources -- learn to use your website, blog, social media platforms, and search engine optimization to attract website visitors
Get started -- understand the objectives of inbound marketing, assess your business's needs, and explore strategic solutions
Dig deeper -- discover ways to get into the mind of your customer using keywords and product purchase maps
Content is king -- take advantage of all your content channels to educate, engage, inform, and convert customers
A perfect landing -- create website landing pages that lead to sales
Measure your success -- discover how to use Google Analytics and user testing to fine-tune your plan

Open the book and find:

How to introduce inbound marketing to your business
Techniques you can implement right away
The 3-step inbound process
Tips on understanding dynamic consumers
Secrets of attractive websites
When pay-per-click pays off
How to attract customers with content
Sales and marketing software to consider

About The Author

Scott Anderson Miller is an entrepreneur who has piloted 13 start-ups including his current firm Marketing Matters Inbound and another named to Inc. 500 Fastest Growing Companies (2014). As an inbound marketing consultant, he frequently speaks at marketing conferences and has been a TV reviewer of Super Bowl commercials.

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