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Indian Advertising: Laughter & Tears by Arun Chaudhuri  (Author)

by Arun Chaudhuri  (Author)
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Original price Rs. 795.00
Original price Rs. 795.00 - Original price Rs. 795.00
Original price Rs. 795.00
Current price Rs. 636.00
Rs. 636.00 - Rs. 636.00
Current price Rs. 636.00

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Book cover type: Paperback
  • ISBN13: 9789383098477
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Niyogi Books
  • Publisher Imprint: Niyogi Books
  • Publication Date:
  • Pages: 388
  • Original Price: INR 795.0
  • Language: English
  • Edition: N/A
  • Item Weight: N/A

Advertising is often regarded as a glamorous profession that thrives upon personalities. This book draws pen portraits of people who have given shape to the profession.