It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
About the authors:
Dr. Srilatha Palekar is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She has academic experience of more than ten years. She specializes in finance.
Dr. Arun Pardhi is Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Human Resource Management. Dr. Pardhi has more than thirty years of experience in the industry and the academy. He has published thirty research papers in national and international journals.
Dr. Sunanda Jindal is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She holds a PhD in Marketing Management from Choudhary Charan Singh University, Meerut. She has thirteen years of academic experience and teaches Marketing Management, Consumer Behaviour, Sales and Distribution Management, and Services Marketing.
Srilatha Palekar, Assistant Professor, ASM Institute of Business Management & Research, Pune, Arun Pardhi, Professor, ASM Institute of Business Management & Research, Pune, Sunanda Jindal, Assistant Professor, ASM Institute of Business Management & Research, Pune
Dr. Srilatha Palekar is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She has academic experience of more than ten years. She specializes in finance.
Dr. Arun Pardhi is Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Human Resource Management. Dr. Pardhi has more than thirty years of experience in the industry and the academy. He has published thirty research papers in national and international journals.
Dr. Sunanda Jindal is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She holds a PhD in Marketing Management from Choudhary Charan Singh University, Meerut. She has thirteen years of academic experience and teaches Marketing Management, Consumer Behaviour, Sales and Distribution Management, and Services Marketing.
