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Indian Media Giants: Unveiling the Business Dynamics of Print Legacies

by Surbhi Dahiya
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Current price ₹2,429.00
Original price ₹3,495.00
Original price ₹3,495.00
Original price ₹3,495.00
(-31%)
₹2,429.00
Current price ₹2,429.00

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Book cover type: Hardcover
  • ISBN13: 9780190132620
  • Binding: Hardcover
  • Subject: Communication, Mass Media and Journalism
  • Publisher: Oxford UP
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 800
  • Original Price: INR 3495.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1493 grams
  • BISAC Subject(s): Journalism and Media Studies

Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.

Surbhi Dahiya, Professor, Indian Institute of Mass Communication

Professor and Course Director in the Department of English Journalism at Indian Institute of Mass Communication, New Delhi

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