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Industrial Collaboration with Japan by Louis Turner

Industrial Collaboration with Japan

by Louis Turner
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Book cover type: Paperback
  • ISBN13: 9780415845052
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 144
  • Original Price: GBP 48.99
  • Language: English
  • Edition: N/A
  • Item Weight: 270 grams
  • BISAC Subject(s): General and International / General

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.

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