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Industrielle Services Strategisch Optimieren: Service Excellence by Michael Schawalder, Volker Lenz, Herbert Röllin

Industrielle Services Strategisch Optimieren: Service Excellence

by Michael Schawalder , Volker Lenz , Herbert Röllin
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Book cover type: Hardcover
  • ISBN13: 9783642364525
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Vieweg
  • Publisher Imprint: Springer Vieweg
  • Publication Date:
  • Pages: 155
  • Original Price: EUR 60.74
  • Language: German
  • Edition: 2013
  • Item Weight: 440 grams
  • BISAC Subject(s): Industrial Engineering

Dieses Buch beschreibt einen neu entwickelten ganzheitlichen Lösungsansatz für das Servicegeschäft in der Industrie, kombiniert mit dem Customer Relationship Management, kurz CRM. Anhand des neu entwickelten Ganzheitlichen Service Geschäftsmodells (GSG-Modell) wird dem Leser ein Weg aufgezeigt, wie das Servicegeschäft von Industrieunternehmen auf einen neuen Level gebracht wird - hin zum Service Excellence. Das Buch erklärt den Weg von den bisher meist transaktionalen Kundenbeziehungen hin zum professionellen Beziehungsmanagement und integriert das CRM ins Servicegeschäft. Aus den theoretischen Themenbereichen CRM und den Leistungssystemen wurde das praxisorientierte GSG-Modell entwickelt. Abschlie end wird anhand von 5 Schritten die Umsetzung des Modells hin zum Service Excellence beschrieben.

Schon während dem gemeinsamen MBA-Studium hatten wir - Herbert Röllin, Michael Schawalder und Volker Lenz - immer wieder interessante Diskussionen, wie erfolgreicher Service im Anlagen-, Maschinen- oder Apparatebau definiert wird. Wir kommen zwar aus ähnlichen Branchen, haben jedoch unterschiedliche Werdegänge und somit blieben unterschiedliche Sichtweisen und Meinungsverschiedenheiten nicht aus. Mit zusätzlichem betriebswirtschaftlichen Wissen von ausgewiesenen Experten im Bereich Marketing, Branding, Operation, Finanzen und Strategie kamen wir der Definition des erfolgreichen Services immer näher. Wir realisierten sehr bald, dass guter Service im Einklang mit dem Produkt, der Fertigung, dem Marketing und dem Verkauf sein muss. Wir gaben diesem guten Service einen Namen: Service Excellence. In Kombination mit unserer langjährigen internationalen Erfahrung in der Industrie (Europa, Asien und USA) und dem theoretischen Wissen, haben wir einen neuen Ansatz für den exzellenten Service entwickelt.

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