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Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presiden

by Daniela Forero Nuñez
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Current price ₹3,530.00
Original price ₹4,036.00
Original price ₹4,036.00
Original price ₹4,036.00
(-13%)
₹3,530.00
Current price ₹3,530.00

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Book cover type: Paperback
  • ISBN13: 9783961169337
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 24
  • Original Price: GBP 31.9
  • Language: English
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): General

The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton's and Donald Trump's electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.

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