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Influence of Polls on Television News Coverage of Presidential Campaigns

by Vincent M. Fitzgerald
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Current price ₹4,832.00
Original price ₹5,799.00
Original price ₹5,799.00
Original price ₹5,799.00
(-17%)
₹4,832.00
Current price ₹4,832.00

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Book cover type: Paperback
  • ISBN13: 9781498542340
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 37.99
  • Language: English
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): Political Process / Media & Internet

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

Vincent M. Fitzgerald is associate professor in the Department of Communication at the College of Mount Saint Vincent.

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