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Information Communication Technologies and Emerging Business Strategies by Shenja Van Der Graaf

Information Communication Technologies and Emerging Business Strategies

by Shenja Van Der Graaf
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Book cover type: Hardcover
  • ISBN13: 9781599042343
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Idea Group Publishing
  • Publisher Imprint: Idea Group Publishing
  • Publication Date:
  • Pages: 336
  • Original Price: GBP 75.96
  • Language: English
  • Edition: N/A
  • Item Weight: 831 grams
  • BISAC Subject(s): Strategic Planning

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies. Information Communication Technologies and Emerging Business Strategies creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.

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