Information Ecology: The Science of Organization Evolution
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Information Ecology describes how organizations evolve and grow in the information age. In today's world of downsizing and rapid reorganizations, organizational behavior is conditioned less by dramatic leadership than by the information environment that surrounds groups and creates social values. That environment is an ecosystem composed of organizations that control human behavior. Information Ecology explains why information means more than statistics and raw data. It behaves, instead, like living tissue with a distinctive personality. The public sees groups as formal organizations controlled by people. But underneath the veneer of human control, information biology governs collective behavior and actions. Interacting with each other, organizations make up the information ecosystem that we know as culture. The ecosystem balances information biology to keep its constituent organizations alive and productive. To understand how organizations work, we need to understand how the information ecosystem controls its resident species. The book explains this process and shows why organizations sometimes behave with complete disregard for individual needs and desires. It shows that organizational charts and hierarchies of large organizations only present only a partial picture. An organization's character and personality are better understood by looking at how it functions as component of the larger information ecosystem. The information ecosystem describes how cultures evolve and why they institutionalize problems such as welfare and crime by surrounding the problems with large bureaucracies. The process is natural and not confined to government. It happens in business and social groups as well. Anyone who wants to change an organization and make it more responsive needs to understand this process.
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