Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Information Visualization: Perception for Design

by Colin Ware
Save 7% Save 7%
Current price ₹7,390.00
Original price ₹7,969.00
Original price ₹7,969.00
Original price ₹7,969.00
(-7%)
₹7,390.00
Current price ₹7,390.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780128128756
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Morgan Kaufmann Publishers
  • Publisher Imprint: Morgan Kaufmann Publishers
  • Publication Date:
  • Pages: 528
  • Original Price: GBP 62.99
  • Language: English
  • Edition: N/A
  • Item Weight: 870 grams
  • BISAC Subject(s): Software Development & Engineering / Computer Graphics, Data Science / Data Analytics, and Data Science / Data Modeling & Design

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.

New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

Ware, Colin: - Colin Ware is the world's leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD, Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us