Informations- und Kommunikationsmanagement. Eine Einführung

Name: Informations- und Kommunikationsmanagement. Eine Einführung
Brand: Atlantic Books
SKU: 9783656880868
Price: 2141.0 INR
Availability: InStock

by Jörg Joachim

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ISBN13: 9783656880868
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: January 22, 2015
Pages: 20
Original Price: USD 25.5
Language: German
Edition: N/A
Item Weight: 55 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Sprache: Deutsch, Abstract: In dem vorliegenden Assignment, welches zum Abschluss des Studienmoduls IBW01 erstellt wurde, beschäftigt sich der Verfasser mit der Einführung in das Internationale Informations- und Kommunikationsmanagement. Das Thema ist von besonderer Bedeutung, da die wirtschaftspolitische Entwicklung dahin geht, dass es immer weniger regional begrenzte Märkte gibt. Vielmehr wachsen die Märkte durch die schnell fortschreitende technische Entwicklung immer enger zusammen. In einem durch diese Entwicklungen verflochtenen Umfeld, in welchem optimale Arbeitsabläufe dazu beitragen sich von der zahlreichen Konkurrenz abzuheben, kann ein gutes Informations- und Kommunikationsmanagement zu einem Wettbewerbsvorteil führen. Wie kann die Masse der täglich auf ein international tätiges Unternehmen eingehenden Informationen effektiv verwaltet werden? Diese Frage ist hierbei von zentraler Bedeutung. Zur Einführung in das Thema legt der Verfasser in Kapitel 2 die benötigten Grundlagen zum Verständnis und differenziert das nationale vom internationalen Informations- und Kommunikationsmanagement. In Kapitel 3 beschäftigt sich der Verfasser ausführlich mit dem Informations- und Kommunikationsmanagement und geht detailliert auf die verschiedenen Kommunikationsstrukturen ein. Es wird herausgestellt, welche Vor- und Nachteile sich aus der jeweiligen Struktur ergeben. Das letzte Kapitel betrachtet das Erarbeitete aus einer kritischen Perspektive und gibt einen Ausblick auf eventuell zukünftige Entwicklungen. Es werden Fragen erörtert, ob eine ideale Struktur existiert und ob sich das eigene Informations- und Kommunikationsmanagement auch auf andere Unternehmen auswirken kann.

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